The Bosch Limited
Corporate Social Responsibility
It was a matter of crucial importance to Robert Bosch that his company ‘should be safeguarded in its substance for future generations, and that it should remain at all times financially independent, autonomous, and able to take appropriate actions’. It was for this reason that he set up foundations for the subsequent corporate constitution in his will and guidelines to his executors.
The Robert Bosch Foundation was set up in 1964 with the aim of translating the Company founder’s commitment to social and charitable causes into contemporary projects. During his life, he also described the principles which guided him in his business dealings. One wellknown example is his pithy quote from 1919: �I would rather lose money than trust.� Mico has undertaken numerous initiatives towards the betterment of society across medical, educational, social and vocational programmes. Some of the key initiatives have been: . The donation of a distribution vehicle to the Akshaya Patra Foundation � a nonprofit organisation that provides unlimited, wholesome and nutritious mid day meals to students across India . An outreach programme called Manasi � founded by the female employees of the organisation to serve the underprivileged, by addressing many issues in and around the neighbourhood. An orphanage, ‘Anatha Shishu Seva Ashrama�, was taken up as one of their significant projects. Manasi is also active in various other social initiatives like blood donation camps, health awareness programmes, etc. . An active part in the Nashik Run � initiative to promote awareness, health and fitness in and around the city of Nashik for the underprivileged . Relief during the Kargil War and earthquake ravaged Gujarat . Monetary help � every employee came forward with an offering of a day�s wage � in the aftermath of the Tsunami in South India
Manasi joined the children of Anatha Shishu Seva Ashrama � an important CSR initiative of Mico � to help them start the new academic year with much needed utilties.
URL: http://www.boschindia.com/content/language1/downloads/Mico_Profile_07.pdf