Press Trust of
More than just a phone, mobiles use games to spread awareness
Ankita Malik
Various organisations including the Government are now increasingly using the phone as an educator too, arousing social awareness among people about HIV aids, climate change and much more.
The Central Bureau of Investigation used the mobile phone as a tool to catch officials who demanded bribes. The agency tied up with various telecom operators like Vodafone, MTNL, BSNL, Airtel, Reliance and Idea among others to send out to subscribers the agency’s phone number on which citizens could send details about those government officials demanding bribe.
The SMS campaign launched by the agency to create public awareness against corruption paid rich dividends with the agency claiming it had successfully laid 40 traps so far from September and complaints continued to pour in unhindered.
Likewise an sms campaign to report child labour initiated by the Centre’s Ministry of Labour also received a good response.
Similarly, ZMQ software systems, an innovative software development and technology solutions company has come up with a large number of mobile games that guide and inform people on HIV aids, climate change, prenatal care and millennium development goals.
“A mobile phone is a very effective tool to put across messages. It’s a tool which has both continuity and reach,” says Krishna Durg, Head Mobile content Division, Reliance. PTI
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