DLF Ltd.
Sales (2007-2008) =Rs.5500 crores (rounded off)
Net profit after tax =Rs.2600 crores (rounded off)
CSR Budget= Not Available
Karmayog 2008 CSR Rating: 3/ 5
CSR activities:
While DLF continues to create world-class infrastructure throughout India, it has not lost sight of its responsibilities as a change agent for accelerating the pace of social and economic transformation across various segments to complement the efforts of the government.
Swapana Sarthak informal school
In fact DLF’s first social responsibility interventions date back to the time that DLF was setting up the DLF township in Gurgaon when instead of turning a blind eye to the local problems, DLF decided to undertake internal development work in the villages of Nathupur, Chakarpur and Wazirabad by contributing through construction of internal village roads, additional rooms in the schools and internal village electrification. At around the same time, DLF initiated its first education initiative by setting up the Swapana Sarthak informal school for children of the construction workers. This school manned by trained volunteers conducts classes for children who are ill equipped to join regular school or those who cannot afford to do so. All children enrolled are provided with free uniforms, mid day meals and learning material. Starting from merely 10 students, the school today has on roll 220 students. Initially getting the children out of their homes and instilling a sense of personal hygiene and cleanliness was a challenge and the volunteers had to really work on them to ensure the present state.
DLF Learning Excellence Centres
Taking the education initiative ahead, DLF partnered with Pratham in May 2007 and set up DLF Learning Excellence Centres in 25 villages by involving the government schools, community teachers and introducing innovative teaching learning material. The main hurdles faced during the project were lack of adequate means of public transport and resistance from the local community to involve the women. However, these were overcome through a sustained education and awareness campaign conducted across the entire village community and by taking the village Panchayats into confidence. This is an ongoing project likely to benefit 1100 students over a period of one year.
DLF labour hutment
While all the big developers focus only on providing world-class facilities to their buyers DLF carried its social responsibility initiatives to the construction work sites in Gurgaon once it started construction of the DLF Township. At DLF it was felt that even though there had been tremendous improvement in construction technology and quality it was distressing to note that the people who actually make all the glitzy buildings were a neglected lot and often required to do so in inhuman conditions. The sight of construction workers and their children living in jhuggies without even the basic facilities at most of the construction sites is not uncommon. At DLF it was their constant endeavor to improve the living conditions of their construction workers by providing them all the basic necessities at the site itself by efficient and effective space management. DLF seized the initiative in this respect and became a pioneer in providing all necessary facilities to its construction workers on site when it tied up with Laing O Rourke for construction projects. It was decided that before commencement of the construction a suitable location be identified on site for construction of hutments to house the workforce for the entire duration of the project. Instead of constructing makeshift or temporary accommodation DLF sanctioned hefty budgets to build a mix of cemented hutments and dormitories for the workers. The entire labour hutment area was paved to ensure easy access even during the monsoons and the work of sanitation and housekeeping was outsourced to a third party namely M/s Lion Services. All the residential accommodation at the DLF labour hutment site is provided with electricity, water, fans, beds and linen and separate areas have been provided for toilets and washing. In order to take care of the children of the workers mobile cr�ches have been made available on site through a strategic tie up with an NGO named Mobile Creches. A subsidized canteen manned by a third party has also been made available on site to ensure hygienic and good quality food on site. Medical help is available on site along with a 24-hour ambulance to take care of emergencies. In order to improve the skills of the workers as well as train potential workers on site a non-profit residential “Apprentice Training Centre” for imparting skills in carpentry and masonry was started.
Rural Primary Health Centres
In March 2007, DLF decided to focus on another hitherto neglected but vital area � rural healthcare. It was decided to set up Rural Primary Health Centres in villages to provide free medical consultancy, health checkups and subsidized medicines to the villagers. The first Primary Health Centre was set up at Village Shikohpur in August 2007 in association with an NGO Deepalaya. It is proposed to set up six such centres in the present financial year.
Helping the Rural craftsmen
while at one level DLF focused at initiatives for infrastructure augmentation, education and health at the same time it was felt that as a infrastructure creator DLF must also provide a forum for rural craftsmen to display their wares by bringing them closer to the urban consumers thereby increase their avenues of income. As part of this initiative in the retail malls set up in Gurgaon, wherein DLF was the pioneer in providing international standard shopping experience, DLF awarded free space to a few NGO’s like Khushboo Welfare Society, India Vision Foundation and the Rashtriya Blind School and others to enable them to exhibit their products for awareness and to create awareness for the cause they espouse.
Vocational training centres
As part of its strategy to train and empower people with permanent skills thereby enabling them to earn their livelihood for times to come DLF has set up job linked vocational training centres in Hospitality, Customer Relations and Salels and IT enabled services. These training centres have been equipped with all necessary training infrastructures from computer labs to headphones and LCD projectors.
Development of Arya Samaj Mandir
DLF Commercial Developers Ltd. has contributed Rs.20 lacs towards the development of Arya Samaj Mandir in DLF City, Phase-II. This will not only help in over all development of the Mandir primises but also help the community at large wherein devotees can come and seek spiritual solace.
Environment Programs
Haryana Urban Development Authority (HUDA) has consistently over the last seven years awarded DLF with “Excellence in Horticulture Preservation”. A total of 47 awards have been received under various categories.
DLF has installed one of its kind gas-based power generation system at the Infinity Tower. Co-generation is also a part of this installation as we are utilising the waste heat for air-conditioning and are in effect saving about 25 per cent of power.
This year (July-August, 2007) DLF initiated an plantation drive in 21 villages of Haryana by involving the Government school children and the local Panchayats with support from the Forest Department.
DLF is in the process of switching its street lighting system to 36 watts CFL with electronic choke thereby saving 15-20 watts per street light.
Challenges faced while initiating CSR initiatives
Designing, developing and executing standard uniform facilities and guidelines at all construction sites
- Identification of credible NGOs to run the various CSR programs.
- Securing active partnerships with the Panchayats in the Rural CSR initiatives account of strong internal politics and affiliations.
- Securing participation of the entire community on account of Inter caste politics operating in the villages
- Securing participation of girl child in the education programs on account of lack of awareness and indifference to education of the girl child
Employees volunteering programme
Before undertaking any CSR initiative in a region, the concerned employees in that region are contacted to understand the need of the area and CSR programmes are developed keeping in mind the identified need. Employees are further involved in monitoring of programmes to ensure effective delivery.
In the present financial year DLF is initiating a donation programme wherein the employees will contribute and donate old clothes and other household articles for the construction workers and their families employed at DLF construction sites.
Blood Donation camps are also being organised for blood donation by the employees in association with Lions Blood Bank.
Source:
www.dlf.in/dlf/wcm/connect/dlf_common/DLF_SITE/HOME/TOP+LINK/CSR/CSR+Initiatives
http://www.dlf.in/wps/DLFpdfs/DLF_city/csr_jan-mar08.pdf
Contact Information:
DLF Ltd.
DLF Centre
DLF Shopping Mall, 3rd Floor
Arjun Marg, DLF City Phase-I
Gurgaon-122002
Haryana
Phone no. : 124-4334200
Fax : 124-4057414
Email :vijarania-nisha@dlfgroup.in
Website : http://www.dlf.in/wps/portal
Industry Sector: Construction
Products / Services: Construction of residential and commercial premises.
Other locations of factories / offices: Delhi