Cadbury

Cadbury

Cadbury is a global confectionery and beverage manufacturer having its presence in more than 200 countries worldwide. The company started its operations in India in 1948 and is the leading manufacturer with 70% volume share of the chocolate market. The company is also a key player in malted food drinks and sugar confectionery. The company after becoming a founder member of BCF embarked upon social and community development initiatives and attaches a lot of importance to social development initiatives.

Close to its factory at Malanpur near Gwalior, the company is working on a project targeting women’s empowerment and female infanticide. The initiative known as the ‘ Gurikha Project’ was launched in line with Cadbury India’s philosophy to serve communities around its factory locations in partnership with NGOs on a planned and sustainable basis. The projects key focus is on various aspects of women’s inequality, female infanticide and rights of the girl child.

As per a recent survey, the project has succeeded in giving a sense of direction and confidence to a large number of women of the area and a marked improvement has been noticed in the general well being of the girl child. Apart from this, the company is also working on issues like primary education, health & veterinary care, women’s income generation activities and strengthening of the village council. Under the income generation programme, more than 10 self help groups with monthly savings ranging from 20,000- 50,000 rupees are functional in the area. Besides this, Cadbury has also helped build a pre-school section to the village school building for girl children and a set of classrooms in another village under the same Panchayat.

Cadbury India Ltd.: Cadbury House, 19, B. Desai Marg, Mumbai- 400 002, Tel:91 022 – 24939558, Website : www.cadburyindia.com