GAME THEORY: THE ART OF TACKLING YOUR COMPETITOR
– Radhakrishnan Pillai
(This weekly column will explore the relevance and application of Principles and Strategies of Chanakya as discussed in his 3rd Century BC treatise, Kautilyas Arthashastra, in Todays Corporate World)
In this 75th article on Chanakyas treatise Arthashastra, Id like to talk about one very important stage of conducting business the Game Theory. All management personnel and economists are familiar with this, and use it very often to analyse situations and, especially competition.
Chanakya was a pioneer of the Game theory. In Arthashastra, it is called the Mandala Theory (Circle of Kings). It consists of various multiple permutations and combinations of dealing with the enemy or the Shatru,
In a battle, when face-to-face with the Shatru, Chanakya says,
If near him (enemy), he should strike in his weak point (7.2.12)
But how does one strategize and make this move against the enemy (competitor) in todays corporate world? Some tips:
- STUDY THE COMPETITION
Before attacking, one should always know everything there is to know about the person on the entity that needs to be countered. Remember, war is 99 percent preparation and 1 percent execution. So prepare well before you make your moves. Accurate information should be gathered about the competitor, his plans and objectives.
- PRACTICE WELL
Never ever go rushing into the market (or your own office, for that matter) seeking a direct conformation with the BIG guys. Gain experience first by practicing well in your own region and tasks. The bigger the competitor, the more you need to prepare. In fact, it would pay to seek a counsel from an experienced person. His advice can turn things for you.
- KNOW THE RULES OF THE GAME
This is the most essential part! The rules of the game are the frame work within which you conduct your business or day-to-day affairs. It would be highly rewarding if you understand them well. Think about it its only after you have become well-acquainted with the rules that you can change them.
Just look at how the Indian hockey team was tackled. They had become invincible at the Olympics for years together. Then the competition studies the rules: They understood that Indians were unbeatable on the grass. They changed the rules of the game, and the turg it is played on, literally! Since, then, even on modern-day Astroturf, it continues to be a struggle for Indians.
All said and done, when the time comes to counter your competitors moves, do not sit back. Execute. And during execution, do not strategise. The best performers have always defeated their competitors in a single move! It will work for you too.
(The author is the director of ATMA DARSHAN, a company that provides services, including spiritual tours. He is a management consultant and trainer. Those interested in having his sessions in their respective organisations can contact him on +91-9820374796 / 9821152537 or mail to radhakrishnan@atmadarshan.com)
Note: An e course on Kautilyas Arthashastra will be available soon. Watch out http://www.indiayogi.com/
Read more:
Introduction of Kautilyas Arthashastra
Management Fundamentals in Kautilyas Arthashastra