Aditya Birla Nuvo Ltd

Company: Aditya Birla Nuvo Ltd

Income of the financial year 2005-2006 =  4,830 crore  (rounded off)

Net profit after tax (05-06)  = 286 crore  (rounded off)

Karmayog CSR Rating  : 3/5

CSR activities

Aditya Birla Nuvo CSR : Do see the annual report page numbers : 44-49

Link to Annual Report 2006-2007 –

Aditya Birla Group CSR Activities

The footprint of our social work today straddles over 3,700 villages, reaching out to more than 2 million people annually. Our community work is a way of telling the people among whom we operate that We Care.

 Strategy

 projects are carried out under the aegis of the “Aditya Birla Centre for Community Initiatives and Rural Development”, led by Mrs. Rajashree Birla. The Centre provides the strategic direction, and the thrust areas for our work ensuring performance management as well.

Our focus is on the all-round development of the communities around our plants located mostly in distant rural areas and tribal belts. All our Group companies �- Grasim, Hindalco, Indian Rayon, Indo Gulf and UltraTech have Rural Development Cells which are the implementation bodies.

Projects are planned after a participatory need assessment of the communities around the plants. Each project has a one-year and a three-year rolling plan, with milestones and measurable targets. The objective is to phase out our presence over a period of time and hand over the reins of further development to the people. This also enables us to widen our reach. Along with internal performance assessment mechanisms, our projects are audited by reputed external agencies, who measure it on qualitative and quantitative parameters, helping us gauge the effectiveness and providing excellent inputs.

Our partners in development are government bodies, district authorities, village panchayats and the end beneficiaries — the villagers. The Government has, in their 5-year plans, special funds earmarked for human development and we recourse to many of these. At the same time, we network and collaborate with like-minded bilateral and unilateral agencies to share ideas, draw from each other’s experiences, and ensure that efforts are not duplicated. At another level, this provides a platform for advocacy. Some of the agencies we have collaborated with are UNFPA, SIFSA, CARE India, Habitat for Humanity International, Unicef and the World Bank.

Focus areas

Our rural development activities span five key areas and our single-minded goal here is to help build model villages that can stand on their own feet.

Mobile clinics – doctors visit once a week

Medical camps – general and issue-basedHealth training and awarenessSanitation – toilets, training, smokeless chullahs, biogasSafe drinking waterMother and child healthReproductive health

Awareness building

Education