Malabar Hill project gets a logo ….TIMES NEWS NETWORK
Mumbai: Residents of Malabar Hill, on Tuesday unveiled their logo—an orange gulmohar flower beside a green hills, and Malabar Hill written in blue—as part of the Rs 5 crore Brand Malabar Hill project, the first neighbourhood-branding project of the city. The logo will be pasted on about 2,000 buildings in the area in due course of the project.
Besides the logo, mayor Shubha Raul also inaugurated an amphitheatre at the Kamla Nehru Park, marking the end of the first phase of the project. Initiated by the Malabar Hill Residents Association (MHRA), the project is aimed at protecting and restoring the character and heritage of their area with the civic body’s help.
“The area has a rich heritage along with sound infrastructure, and through this project we would address the problems of the area, while maintaining the existing
standards and creating a community feeling among the residents,’’ said Anita Garware of the MHRA.
The plan will cover the entire area, starting from the Teen Batti Signal at Walkeshwar following upto Sahyadri, across the Pirozeshah Mehta Garden (Hanging Garden) and Kamala Nehru Park right up to Kemps Corner at Peddar Road.
Designed by by consulting Architect Salil Randive, Phase-I of the project involved fixing of ornamental grills-railings, a viewing deck, amphitheatre, creating a logo and redoing pathways.
The next stage will look at beautifying the street furniture, revamping the garden, revitalising plants, redoing the stalls and fixing up signage.
Manu Kumar Srivastava, additional municipal commissioner, said the project was initiated after he came to live in the area in 2004 and found that it has a rich heritage in need of preservation and protection.
“The resident’s association has played a major role, proving that they are keen to protect and restore the character and heritage of their area. We hope that other parts of the city hold this as an example for replication,’’ said Srivastava.
NEW LOOK: Mayor Shubha Raul unveiled the Brand Malabar logo which will be pasted on 2,000 buildings in the area