JSW Steel Ltd.
Sales (2007-2008) = Rs.12500 crores (rounded off)
Net profit after tax = Rs.1700 crores (rounded off)
CSR Budget: Not Available
Karmayog 2008 CSR Rating: 3/ 5
See Karmayog Comments below
CSR activities:
JSW Foundation, an independent Trust, which administers the social development initiatives of the JSW Group is chaired by Mrs. Sangita Jindal.
Every year, the Foundation in consultation with plant managements and CSR teams at the plants, finalises set of activities that get built into the business plan. The Foundation lays emphasis on maintaining a continuum of social development thinking into the conduct of these activities.
The Foundation’s undertakes activities in the areas of:
Arts, Culture and Heritage
Livelihood and Empowerment, Especially of Women
Health
Education
Sports
Sustainability
The Foundation’s engagement with social development can be classified into the following categories:
�€€€€€€€€ Activities undertaken by a core team of CSR colleagues across our plant locations.
�€€€€€€€€ Activities spearheaded by project champions
�€€€€€€€€ Activities in which members of the ladies club and youth group participate
�€€€€€€€€ Loaning our facility for community use and benefit
�€€€€€€€€ Collaboration with civil society, research groups and government programs
JSW — the �green steel� manufacturer
JSW�s commitment towards the environment extends beyond the compliance requirements to create a benchmark for the Indian steel industry. The environment management philosophy focuses on the basic principle of giving back to the earth what has been taken out from it. In view of this, JSW is striving to reduce the impact of its operations on environment.
JSW Steel� spreading more smiles per tone of steel
Our guiding principle
When the Company set up its Vijayanagar plant in the district of Bellary more than a decade ago, the area was known for its scanty and erratic rainfall and experienced droughts resulting in low agricultural output. Majority of natives of this area were dependent on agriculture and rearing cattle etc. The area lacked in adequate educational and health care facilities. Transport and infrastructure facilities were also poorly developed. With the setting up the integrated steel plant, it was also felt that the company should not remain an island of prosperity amidst a sea of poverty. With this guiding principle it initiated its various CSR activities to address the needs and issues of the people living in the area.
To have a focused approach with long-term benefit and impact, all CSR initiatives of the Company (Vijayanagar, Vasind, Tarapur & Salem) have been integrated and brought under the institution called JSW Foundation (JSWF). The Foundation is rendering yeoman�s service in the area of rural development and its contribution can be evaluated under the following heads:
Education: opening up the windows to a new world
Improving the quality of education in the rural schools, discouraging school dropouts and attracting children to attend school regularly is a prime objective of the JSW Foundation. The following are some of the activities taken up towards this direction:
Government schools in the neighboring 19 villages are being provided with Computer Aided Learning Centers (CALC), in association with Azim Premji Foundation.
In partnership with Akshara Foundation, the JSW Foundation initiated 11 Balawadi centers to enhance learning skills through 25 mobile libraries and accelerated reading programme, assisting 875 slow learners in the surrounding 20 villages. 269 school dropouts were admitted back to school from 20 VLCs Providing scholarships to the needy children, distributing books, uniforms and conducting various competitions (sports, debate, quiz, arts and cultural).
In collaboration with the well-renowned ISKCON the JSW Foundation has set up a state-of-the-art kitchen unit to provide mid-day meal for school children under its �Akshayapatra� scheme. Entailing an initial investment of Rs. 120 mn, this initiative calls for Rs. 10 mn every year that the Company is bearing to cater to the requirement of 68,500 children in Bellary district covering 228 schools. This will go up to two lakh children by the beginning of next academic year. This initiative will provide these children with nutritious and hygienic food and will supplement similar governmental initiatives.
Organizes visits for the village children to the steel plants and summer camps for all-round development of the children. About 240 children from 8 villages benefited from summer camp. 5 schools were provided with 5 teachers� support
Livelihood: developing new skills through vocational training centres
The JSW Foundation is running the Akanksha Vocational Training Centre (AVTC) in Toranagallu which is conducting courses in the field of tailoring and stitching for young women and other courses namely electrical arc welding, electrical wiring and mason work. Trainees are awarded with certificates from Technical Board of Government of Karnataka on successful completion of their respective course.
Vocational training in welding and electrical trades was conducted in two batches. A total of 28 students completed welding course and 32 students completed electrical course.
At the end of January, 2008, the vocational training courses got concluded to make way for NTTF collaboration. A MoU has been signed with NTTF to run vocational training at the newly established OPJVTC (Om Prakash Jindal Vocational Training Centre). It has been decided to start with four one year long courses namely, construction techniques, mechanical maintenance, electrical maintenance and information technology enabled services (ITeS) with effect from April 2008.
About 323 students aspiring for the above courses attended written test on 10 February 2008.
JSW Foundation has signed an MoU with the Naandan Group of Israel according to which modern, high-technology, scientific farming techniques will be implemented on a 200-acre plot for improving the productivity of the farmers and helping them realize a better price for their yield.
Others
Rural BPO: Training of village women in IT related work and providing them opportunity to increase their chances to earn better livelihood, non-voice BPO was established by JSW Foundation in association with a leading BPO consultant. About 186 rural women are working in two shifts. Another 100 are under training.
JSW Foundation assists BPO on administration, accounts and counseling matters
Empowering rural women: bringing about gender equality
Socio-economic empowerment of women is one of the core areas. The following are the initiatives being taken to improve their livelihood:
Mahila Dairy Development Groups: It is being provided to 25 women self-help groups from 11 villages. These groups are being provided revolving fund for purchase of dairy animals and setting up of other micro-enterprise units. Special focus is rendered to encourage widows and devadasis to be a part of the group and benefit from the revolving fund. This initiative is in partnership with the State Veterinary Department and Kurekuppa Farm. These MDDG women have also taken up the contract of garbage handling and nursery rising.
Heavy machinery operation: Women are also been trained in garbage handling, mini transport vehicles, nursery raising, operating heavy earth-moving machines and cranes.
Plantation activities: In the past nine years, the massive tree plantation drive that the Company has undertaken was primarilydone by engaging rural women. The Company has planted a million trees during the aforesaid period converting the barren land adjoining Ballary into a sylvan green paradise.
Jatropha cultivation: – About 120,000 saplings of this bio-diesel plant are being sown over an area of 120 acres, an activity conducted mainly by involving rural women. The Company plans to put up an extraction plant to motivate farmers of surrounding villages to cultivate Jatropha & increase their income.
Textile training: In collaboration with the state and central government, the Company is setting up a textile training center for rural women in designing and stitching. JSW Foundation will provide 3 acres of land, 10,000 sq.ft. of building and contribute Rs. 20 mn worth equipment and machines for the project. Rural women coming from villages will be the beneficiaries of this programme.
Village Development
Vaddu, a nearby village having a population of about 12,000 spread across 2,500 households has been adopted by JSW to be developed as a model village. The aim is to provide all the modern amenities to the village that are at par with an urban set-up .Consultations were held with the panchayat and the local community in this direction. Various developmental activities were identified for improving the physical, educational, environmental, social and economic conditions of the village. The Company recognizes the fact that with the growth in population and living standards, the scope of new facilities and improvement in existing ones keep expanding. Hence, it is already in the process of developing integrated plans to address these emerging needs. The Company has also been approaching district administration to explore the possibilities of including Vaddu village under the �Suvarna Grama� project of the Karnataka Government.
Awards & Accolades
Your Company and its employees are the proud recipients of the following awards during the year:
� CII-ITC Sustainability Award-2007: Commendation Certificate for Significant Achievement in economic, environment and social performance (on 12th December,
2007 at New Delhi).
� CII-Exim Bank Award-2007: �Commendation certificate for significant achievement towards business excellence� (on 1 November 2007 at Bangalore).
� TERI Corporate Social Responsibility Award 2007: Certificate of appreciation in recognition of corporate leadership for good corporate citizenship and sustainable initiatives amongst corporations with a turnover of above Rupees 500 crore.
� IMC Ramkrishna Bajaj National Quality Award 2007: Special Award for Performance Excellence in the manufacturing category� (on 21 March 2008 at Mumbai).
Source: www.jsw.in/investor_zone/pdf/Annual_Results/2008.pdf pg 39 to 44
www.jsw.in/beyond_business/about_foundation.shtml
Karmayog Comments: Increase in CSR initiatives this year.
Contact Information:
JSW Steel Ltd.
Jindal Mansion
5A, Dr. G.Deshmukh Marg
Mumbai � 400 026
Maharashtra, India
Phone : 22-23513000
Fax : 22-23526400
E-mail : corporate.communications@jsw.in
Website : http://www.jsw.in/
Industry Sector: Steel
Products / Services: Manufacturer of Steel
Other locations of factories / offices:
Branch Offices – Mumbai
Works in Vasind, Tarapur, Ratnagiri (Maharashtra), Bellary (Karanataka), Jaipur (Rajasthan), Kolkata (West Bengal), Salem (Tamilnadu)
Previous year�s CSR activities& rating:
www.karmayog.org/csr500companies/csr500companies_8290.htm