Dr. Reddys Laboratories Ltd.
Sales (2007-2008) =Rs.3330 crores (rounded off)
Net profit after tax =Rs.475 crores (rounded off)
CSR Budget= Not Available
Karmayog 2008 CSR Rating: 3 / 5
CSR activities:
Livelihood creation, strengthening education � Dr. Reddy�s Foundation acts as a catalyst of change that fosters, develops and promotes initiatives at individual, group and organizational levels to achieve sustainable development
Sustainable development cannot happen until people are empowered to support themselves and hence the Foundation focuses on Education & Livelihood creation through its various Livelihood Advancement Business Schools (LABS) and through its many innovative initiatives in the School Education space.
LAB S partnerships initiated this year
Michael & Susan Dell Foundation In partnership with this Foundation, DRF has undertaken to provide sustainable livelihood training to 6000 youth from slum pockets that are being relocated to resettlement areas on the outskirts of the National Capital Region of Delhi.
Madhya Pradesh Rural Livelihoods Project Under this Project, DRF has established LABS centers in the Shadole, Sheopur, Annupur and Dhar districts of Madhya Pradesh.
New Livelihood Options offered
Construction To harness the tremendous livelihood options thrown up by the fast-growing infrastructure sector in India, DRF and National Academy of Construction have partnered to jointly conduct training programs in construction trades such as Electrical (house wiring), General Works Supervisor, Masonry, Plumbing and Sanitation. The first training batches have commenced at a few LABS centers in AP.
Direct Sales DRF and Hindustan Unilever have jointly developed a �Direct Sales� training program to equip LABS aspirants in various aspects of direct selling. This special curriculum is being introduced in phases in various LABS centers across India.
Livelihoods created in the country during the year
IN PARTNERSHIP WITH THE CENTRAL GOVERNMENT, VARIOUS STATE GOVERNMENTS, OTHER NGOS AND THE PRIVATE SECTOR, DRF HAS SET UP LABS ACROSS INDIA. A TOTAL OF 42064 LIVELIHOODS WERE GENERATED IN 2007-08 IN THE FOLLOWING STATES
Promoti ng Mi cro -Entrepre neurs
Through our LABS program we have developed innovative models for self-employment through microentrepreneurship programs, which nurture youth for entrepreneurship through skills development, business plan development and market linkages.
* Under the �Aarogya� program, over 75 mobile food vendors in Karimnagar (AP) have been assisted in developing their businesses. The program is being scaled up to include 200 beneficiaries in a few municipalities of Hyderabad.
DRF has set up eight Yuva Youth Learning Centers in Hyderabad and RR Districts, which run two bridge programs for disadvantaged youth, to enable them to obtain lateral entry into the mainstream education system.
* Under the �Sayodya� program, 25 partially disabled youth in RR District (AP) have been assisted in earning their livelihoods through corn vending in specially designed kiosks. The initiative is being extended to include 1000 beneficiaries, in association with DRDA, AP. In August 2007, 50 youth were trained under Phase II of the program. Five of them have formed an SHG and set up a canteen in an office complex in Hyderabad.
Rashtra Chenetha Jana Samakhya
DRF signed an MoU with Rashtra Chenetha Jana Samakhya, a handloom weavers� union based at Chirala (AP), under which DRF will provide funding for the development of a loom that will reduce the strain on a weaver. The International Institute of Information Technology, Hyderabad, has been co-opted as the technological partner in the project.
Spreading Smiles
Through Education
Using schools as community learning resource centres, DRF strives to reduce school drop-out rates by developing local knowledge, skills and leadership. Adopting 72 government schools in Balanagar Mandal (RR District) and Hyderabad-Secunderabad, DRF has launched several innovative initiatives in curriculum development, teacher training and community involvement.
Yuva Youth Learning Centers
DRF has set up eight Yuva Youth Learning Centers in Hyderabad and RR Districts, which run two bridge programs for disadvantaged youth, to enable them to obtain lateral entry into the mainstream education system.
* Adolescent Bridge Courses (ABCs) coach 250-500 school dropouts every year to appear for the Class X Board examinations of the Government of AP. 287 students appeared for the Class X exams that were held in March-April 2008.
* Under the Integrated Learning Program (ILP), neverbeen- to-school adolescents, child labour and adolescent girls working as domestic help are put through a Foundation Course in basic Math, English, Telugu, environmental sciences and health education. They are also prepared for Classes VII-IX under the AP Open School Society. This year, 213 students are appearing for the Open School examinations.
The Centers offer soft skills, career guidance, computer education and spoken English, thereby enabling the youth to make informed choices about their future. This also minimizes chances of the girls being compelled into early marriage. Over 250 such girls have been withdrawn from domestic labour and admitted to these Centers.
Residential Bridge Courses
Under the government-supported Sarva Siksha Abhiyan, DRF also conducted a Residential Bridge Course for outof- school children and those engaged in child labour. 101 boys and 67 girls have been mainstreamed into formal education and housed in government welfare hostels. To ensure their continued education, DRF has launched a �hostel support program�, which includes a dedicated hostel volunteer and tutors to coach them to enhance their educational standards.
Tribal Sch ool Program
In VR Puram Mandal (Khammam District, AP), DRF is working with 33 government schools in areas inhabited by Koya and Konda tribes. After holding several workshops and discussions with youth, elders and teachers in the Mandal, DRF has published several books (including primers, stories, poems and riddles) in their dialects, using the Telugu script.
For students who have cleared the Class X Board Examination, the Kallam Anji Reddy Vocational Junior College offers two-year vocational courses. The students are encouraged to take up higher education after completing the course.
Kallam Anji Reddy Vidyalaya
The Kallam Anji Reddy Vidyalaya at Hyderabad has over 1500 students from KG to Class X. The co-educational school offers instruction in both English and Telugu media. Students who successfully clear the Class X Board exam are assisted in getting admission in government / private junior colleges, including vocational junior colleges. Those who have failed in the Board exam are given intensive coaching to enable them to pass in subsequent attempts.
For students who have cleared the Class X Board Examination, the Kallam Anji Reddy Vocational Junior College offers two-year vocational courses in �Automobile Engineering Technician�, �Computer Graphics & Animation�, �Computer Science & Engineering�, �Hotel Operations�, �Marketing & Salesmanship� and �Multi-Purpose Health Worker�. The students are encouraged to take up higher education after completing the course. Those interested in earning vocation-based livelihoods are given placement assistance.
Education Resource Centre
DRF�s Education Resource Centre (ERC) looks after the academic and pedagogical requirements of neighbourhood schools. It also undertakes research on various aspects of education and schooling. In partnership with government, civil society agencies and individuals working in the field of education and child rights, the ERC generates and shares resources among partners.
Pudami Primary Schools
On 8 June 2007, DRF launched 14 Pudami English Primaries in Hyderabad. Set up in neighbourhoods containing large populations of urban poor, these English-medium Primaries teach Math, English and Environmental Science. The teachers are assisted by the ERC in curriculum design and training. These Primaries will act as feeders for �Pudami Neighbourhood Schools� that will commence in 2008�09.
Spreading the Neighbourhood
School Idea
On 7 December 2007, DRF organized a �National Conference on Neighbourhood Schools� at Hyderabad. Attended by representatives from academia, bureaucracy, NGOs and the private sector, the Conference discussed the concept of neighbourhood schools that would assure access to quality education for children from all sections of society. It sought to promote the idea of setting up neighbourhood schools on private-public partnership.
ALTIUS, the Advancement School
DRF has introduced ALTIUS, an advancement school that serves as a platform for graduates, post-graduates and diploma holders to access various career advancement opportunities by providing them with requisite employability skills. It offers training in Medical Transcription, Call Center operations and Accountancy packages, in addition to Communicative English, soft skills and computer basics.
Under the government supported Sarva Siksha Abhiyan, DRF also conducted a Residential Bridge Course for out-of school children and those engaged in child labour
DRFHE�S one year post-graduate course in health care management has placed 212 students in hospitals, clinics and pharma companies
Dr. Reddy�s Foundation for Health Education, DRFHE
If health is Dr. Reddy�s core purpose, and inclusive education is its means of connecting with society, DRFHE is a perfect fusion of the two, providing health care education to professionals who can assist the medical fraternity to create a more integrative healthcare service. It also addresses the gap in patient education, enabling them with self-care capability and improving the cost. Cost effectiveness of disease management. Since 2003, DRFHE�s one year post-graduate course in health care management has placed 212 students in hospitals, clinics and pharma companies. Nutrition, pharmacy, dentistry, physiotherapy, hospital administration and biosciences are some of the subjects. The graduates work as physician�s assistants, counselors, educators and associates.
Over the past year, Sparsh has provided quality and affordable anticancer drugs to over 500 patients, through their doctors. Of this number, 200 patients suffering from Non-Hodgkin�s Lymphoma benefited from our new drug RedituxTM, which was launched last year.
Assisting asistants
DRFHE�s Abhilasha (hope) is a skill-sharpening program for nurses in cancer, diabetes and cardiology care. Sarathi (�charioteer�or guide) aims to improve skills and attitudes of doctor�s assistants. Doctors acknowledge the course as providing professionals who can substantialy contribute to patient communication and care, and who are charged as individuals.
Helping Doctors
At the level of Doctors, the Inner Circle program, assists young doctors to develop extra-medical soft skills and business competencies to be more effective in their professional careers.
Enabling Patients
Life at your Doorstep
Dr. Reddy�s Foundation for Health Education introduced two patient education initiatives in the past year. Life at Your Doorstep, a palliative care program, is focused on providing relief to chronically and terminally ill patients through pain and symptom management and by counseling the family. A team consisting of a doctor, nurse and patient counselor visits the patient at home. Since the program�s launch in January 2008, Life at your Doorstep has reached out to 56 patients.
DRFHE and Art of Living Foundation
DRFHE, in conjunction with Art of Living Foundation (AOL), launched a pilot lifestyle management program. This program encourages and helps patients suffering from chronic illnesses to adopt lifestyle changes to reduce risk factors and to self-manage their conditions. Ten metabolic disorder patients benefited from the first seven-day program.
Sparsh
Sparsh, Dr. Reddy�s Patient Assistance Program, continues to improve the accessibility of Oncology drugs to patients in need. Over the past year, Sparsh has provided quality and affordable anti-cancer drugs to over 500 patients, through their doctors. Of this number, 200 patients suffering from Non-Hodgkin�s Lymphoma benefited from our new drug Reditux TM, which was launched in April 2007.
Source:
http://www.drreddys.com/investors/pdf/annualreport2008.pdf pg 12-15
Contact Information:
Dr. Reddys Laboratories Ltd.
6-3-655/12, Somajiguda,
Hyderabad-500082.
Andhra Pradesh
Phone no. : 40-65343424, 23304199 / 1868
Fax : 40-23301085
Email : info@drreddysfoundation.org
Website : www.drreddys.com/
Industry Sector: Pharmaceuticals
Products / Services: Pharmaceuticals
Other locations of factories / offices:
Previous year�s CSR activities & rating:
www.karmayog.org/csr500companies/csr500companies_7749.htm