| Company: Dr Reddy’s Laboratories Ltd
Income 2005-2006 = Rs 1630 Cr (rounded off) Net profit after tax (05-06) = Rs 65 Cr (rounded off) Karmayog CSR Rating- 3/5 CSR activities: Several social divides confront the Indian society today: their growing intensity and emerging newer ones make the situation increasingly difficult. Social Work education in the country does not prepare students for such a challenge – therefore, the need for professional and entrepreneurial talent. Compassionate individuals, who pitch in with noble intentions, have limitations in finding breakthrough solutions and thus add to the list of non-performing and under-performing NGOs. The environment thus presents an opportunity for individuals with initiative and who can think of bold and creative solutions to make a significant difference through concrete actions. The challenge is to discover and mould Social Entrepreneurs, who can generate radical, path-breaking solutions to social divides, who can take reasonable risks and persistently work towards creating a lasting social impact. Similarly, small and medium tier non-governmental organizations (NGOs), with compassionate individuals as leaders, also need organizational skills to recharge themselves, refocus priorities and become impact-driven. They need a long-term approach to sustenance, creatively plan a revenue model and leverage hidden resources including volunteer talent. Centre for Social Initiative and Management (CSIM) is a learning center that Enrolls, discovers and shapes Social Entrepreneurs Supports the process of social entrepreneurship in small and medium NGOs Provides a volunteer constituency to Social Entrepreneurs and NGOs At CSIM, you will have access to: Social Entrepreneurship Initiative that is knowledge and involvement based and offers learning in Social Entrepreneurship. The programs are:
Volunteering Initiative, which offers short term and action oriented programs for socially conscious individuals, youth and working professionals. Several platforms such as the Social Action Group, Student Volunteer Consulting program and Student-Non Profit Exchange programs are operational with individual volunteers and also in partnership with colleges, schools and corporates. To know more about CSIM please visit their website www.csim.org Dr Reddy’s foundation : Livelihoods – Micro Entrepreneurship Development Cell-Dr. Reddy’s Foundation has reached the marginalized with other livelihood options other than the 90 days LABS training program. One of them is imparting training in Micro Entrepreneurship (ME) skills. Small scale livelihood options for youth from the marginalized communities, in agro sector, animal husbandry, vending, etc are devised under the ME program. Through our Entrepreneurship promotion programme we endeavor to encourage, nurture and support youth for entrepreneurship and support their quest for the new and untried through skills development, business plan development support and necessary bank and market linkages. The concept had its roots in the recognition of a previously untapped market – skilled or motivated individuals who could provide desired services to the public but lacked access to traditional forms of credit and, in many cases, business and financial expertise. The micro enterprise theory is simple – loan these individuals small amounts of money for business start-up costs, make the loan terms affordable, and give them business training and support. This formula has proven to be a success. We provide the youth with the required life skills, technical skills, soft skills and career skills to garner and to perform well to establish their own small scale units as their livelihoods options. Aarogya – Safe Food, Safe Water (Mobile eatery) The mobile eateries (chat bandis) have been an unnoticed entity in our society for a long time. These mobile eateries generally cater to a cross section of people belonging to the low income group. Various kinds of food items are catered to its customers like chat & panipuri, Tiffins, Hot Snacks, Juices, Sweets, etc. The fatal unhygienic practices in the bandis are of a concern and the contaminated food and water consumed by the customer’s leads to acquiring infectious diseases. Most of the customers don’t prefer to eat in these bandis and even if they chose to, they prefer not to drink water from these outlets. This ultimately impacts the business and thereby the livelihood of the entrepreneur since there’s growing awareness amongst the customers about the adverse effects of unhygienic practices. It is of this concern, which has prompted DRF to conceptualize and address these issues by ensuring Safe drinking water, better hygienic practices that provide Safe food to its customers. DRF also aims to catalyze the business management skills of these entrepreneurs to retain and attract customers. To pilot this, DRF has entered into an MOU with Municipal Corporation of Karimnagar. This project is implemented under the brand name “AAROGYA -Safe Food, Safe Water” in Karimnagar. The project targets have successfully covered 65 mobile vendors in the segments of Chat Bandi, Tiffin’s & snacks. Around 35 bandis are under the process of getting implemented very soon. Project – “AAROGYA” shall ensure safe drinking water to the mobile eatery vendors and inculcate healthy and hygienic food practices through proper orientation that improves the public health of the customers. It also aims to make mobile eatery business a potential avenue for the youth to take up as a livelihood option. Corn’ bytes (Sweet corn vending) Corn’bytes, an exclusive micro entrepreneurship development project for the partially handicapped aspirants has been conceptualized by the DRF with partnership DRDA. The aim of the project is to create a convenient micro entrepreneurial option for those disabled and looking for sustainable income generating. Through a psychometric test, DRF team identified 25 partially handicapped youth with entrepreneurial traits and trained them necessary technical and business skills which include market scenario, business etiquette, hygiene, customer relations, product knowledge and preparation/mixing, kiosk management, etc. Besides that DRF has taken the responsibility of handholding all these entrepreneurs for at least one business cycle including facilitation of both the backward and forward linkages. Livelihoods – Agro based Livelihood Initiatives Agro Facilitation CenterDRF in partnership with Rane Industries as financial partners shall set up a facilitation center at Pregnapur, Village, with multiple partnerships for knowledge dissemination like IIIT and ICRISAT who will be knowledge partners. The partnership will operate these centers with full fledged project management team which will act as catalyst between the networked agencies and farmers. The Agro Facilitation Centre is to provide cutting edge technologies to farmers; provide a centre for all agricultural and rural developmental information and knowledge, networking the rural community with Input and Output Agencies along with the additional value added services like Health, Education, e-governance etc for the development of community. To know more about this foundation : http://www.drreddysfoundation.org/ Naandi foundation : Being a discovery-led company, Dr Reddy’s Laboratories Ltd. recognizes and upholds the need to support innovation-driven enterprises – enterprises that create breakthroughs, not only in laboratories, but in the social sector as well, to impact the quality of life. Life . Research . Hope – Driven by this spirit, the company, led by the Chairman, Dr K Anji Reddy, called upon similar-minded corporates and created a new social platform, a not-for-profit development organization that could showcase not only to India but the international community as well, the depth of corporate will in shouldering the responsibility of finding solutions to long-pending social development problems of the country. Naandi Foundation was created through this effort. It is an autonomous, public trust that works together with governments, corporates and civil society to improve the lives of the underprivileged. To underline the company’s commitment in supporting Naandi’s objectives, Dr K Anji Reddy became one of its principal founders, and took on the responsibility of its Chairmanship as well. The employees of Dr Reddy’s too have been staunch supporters of Naandi’s vision of improving lives. The company has defined ‘corporate giving’ by coming forward to donate unconditionally to Naandi’s social initiative programs through the Power of 10�. The Power of 10� – The Power of 10� is a mechanism created by Naandi that allows everyone to do their bit for the society, even if it is donating Rs 10 every month towards a cause. And leading the way, we are proud to say, have been the company’s factory workers. They give generously to the Power of 10� , which is channelised by Naandi into its education project, popularly known as the ‘Support Our Schools’ program, aimed at improving the quality of education in over 2000 government schools. To encourage this culture of giving showcased by its employees, Dr. Reddy’s too makes a contribution to the Power of 10� that matches the contributions made by the employees. Dr. Reddy’s has become a model that is being emulated by more and more corporates, institutions, and individuals thereby enabling Naandi to become the platform that allows for an interface between civil society and the underprivileged. For employees who want to do more, Naandi offers several windows of opportunities to give back to the society. These range from adopting government schools, and volunteering in them to improve quality education, to participating in tribal development projects. Dr. Reddy’s new recruits inevitably get their first taste of rural India, every year, through an Outbound Rural Sensitivity Training, that is organised by Naandi. Ability to garner civil society support has propelled Naandi’s growth and reach. It is the only NGO in the country to run automated centralMidday meal kitchens in urban centres – the ones at Hyderabad and Visakhapatnam presently cater to around 1200 government schools. So far the kitchens have supplied 45 million meals, without any complaints, to the underprivileged that come to these schools. This task gets bigger as Naandi targets to implement this model for the children of 5 other cities in the country by 2005.
Among its other innovations, Naandi has enabled the revival of dead irrigation assets by converting the small farmer into a micro-entrepreneur and bringing water back to more than 40,000 drought -hit families. By creating sustainable and cost-effective social entrepreneurship models Naandi is enabling technology transfers from The Lawrence Berkeley National Laboratory, California , to bring safe drinking water to Indian villages. And in keeping with its vision, Naandi continues to create new development breakthroughs in the areas of health, education and livelihood that are being replicated by governments across the country to impact millions of men, women and children in the country. To know more about Naandi Foundation please visit their website www.naandi.org Amount spent on CSR : No information regarding the amount spent on CSR was available on the homepage . Contact details : Naandi Foundation Corporate Office 502 Trendset Towers, Rd No 2, Banjara Hills, Hyderabad 500034 Tel: 91 40 23556491 / 92 Fax: 91 40 23556537 Email: info@naandi.net Dr. Reddy’s Foundation 6-3-655/12, Somajiguda, Hyderabad-500082. Phone: +91-40-65343424, 23304199 / 1868 Fax: +91-40-23301085 E-mail: info@drreddysfoundation.org Web address :www.drreddys.com |