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Indian Rural BPOs Hold A Lot Of Potential!   

http://www.efytimes.com/e1/fullnews.asp?edid=79435&magid=11

The challenge lies in getting the right infrastructure, adequate quality power and bandwidth

Saturday, February 25, 2012:  A recent survey titled 'Strategic Review 2011', conducted by National Association of Software and Services Companies (Nasscom), conveyed that lower cost of operations and better possession of employees are driving growth at BPOs.

According to the survey, it is expected that the IT-BPO firms will increase the total rural BPO employee base by more than 10 times in the next three years. K. Purushothaman, regional director of Nasscom, expressed that BPO jobs have now shifted to low-cost countries like Egypt and the Philippines. He said that if India wishes to retain its brand image of the world's outsourcing destination, it will have to explore newer avenues and areas. Tier-III and rural areas are the best options because of the various factors such as the availability of talent, low attrition rates, affordable real estate, cheap labour and minimal operational costs.   

Shalabh Jain, executive vice-president, asia business unit, Firstsource Solutions, mentioned that rural India has loads of potential and talent waiting to be tapped. They have partnered with RuralShores to set up a 135-seat delivery centre at Chand, a village in Chhindwara district of Madhya Pradesh. Their aim is to empower the Indian youth and create more employment opportunities.

Right infrastructure, adequate quality power and bandwidth connectivity are the most worrying factors for BPOs who seek to set-up shops in rural areas.

Nasscom has teamed up with the ICT (information, communication and technology) Academy and the state governments to invite BPOs to set up their centres in rural areas. It has been stimulating the state governments to provide subsidies to help the companies make a foray into rural India.

According to Purushothaman, Nasscom is working with many smaller BPO firms in Maharashtra, Gujarat, Tamil Nadu, Karnataka and Andhra Pradesh to set up rural BPOs.

 

 

 

 


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